Background of the Study
Public trust in news media serves as a cornerstone of democratic societies, enabling informed decision-making and fostering accountability. However, declining trust in media institutions has emerged as a global challenge, with ethical lapses often cited as a contributing factor (Ibrahim & Shehu, 2024; Okafor, 2025). In Dutse Local Government Area, perceptions of bias, misinformation, and sensationalism have influenced public attitudes toward news media. Research indicates that ethical journalism practices are pivotal in restoring trust and enhancing the credibility of media organizations (Abubakar et al., 2023). This study examines the relationship between journalistic ethics and public trust in Dutse, emphasizing the importance of transparency, accountability, and inclusivity in media operations.
1.2 Statement of the Problem
The erosion of public trust in news media in Dutse raises concerns about the media's role as a reliable source of information. Factors such as perceived bias, lack of accountability, and ethical violations undermine the credibility of journalists and media outlets (Adewale et al., 2023; Umar, 2024). This distrust threatens the media’s ability to fulfill its watchdog role and promote societal progress. The study addresses these issues by exploring ethical considerations that influence public trust in news media.
1.3 Objectives of the Study
To analyze public perceptions of news media in Dutse Local Government Area.
To investigate the role of journalistic ethics in shaping public trust.
To propose strategies for enhancing ethical standards and rebuilding public trust.
1.4 Research Questions
What are the public perceptions of news media in Dutse?
How do journalistic ethics influence public trust in the media?
What strategies can improve public trust in news media?
1.5 Research Hypothesis
Ethical lapses significantly impact public trust in news media.
Transparency and accountability enhance public perceptions of media credibility.
Ethical reforms can rebuild public trust in Dutse’s news media.
1.6 Significance of the Study
This study contributes to understanding the dynamics of public trust in news media within the local context of Dutse. It provides actionable insights for media organizations seeking to improve their ethical practices and enhance their credibility. By addressing the intersection of ethics and trust, the study supports efforts to strengthen the media’s role as a cornerstone of democracy.
1.7 Scope and Limitations of the Study
The study is limited to Dutse Local Government Area, focusing on public perceptions and the ethical dimensions of news media operations.
1.8 Operational Definition of Terms
Public Trust: Confidence in the reliability, integrity, and competence of news media.
Ethical Considerations: Moral principles guiding journalistic conduct.
News Media: Platforms for disseminating information, including print, broadcast, and digital outlets.
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